25/7/2023

It is back!!!  The ‘War on Waste‘ is back on our screens tonight!  This season Craig Reucassel investigates the stockpile of soft plastic in Australia, fronts up to big business to confront packaging waste, and addresses how we can tackle food waste!

I am more than excited for their focus on fast fashion!  This past weekend at Splendour In The Grass the ‘War on Waste’ created a Fast Fashion Graveyard installation.

“The Fast Fashion Graveyard was built to represent the mind-blowing 227 kilos of clothing – most of it fast fashion – that end up in waste”.  But did patrons take notice or consider their impact?

This is a massive problem, one that one business or one brand can NOT solve on their own!  Overproduction leads to overconsumption, therefore as fashion industry players we must design for the environment (DfE).

Consciously choosing fabrications which are considered sustainable, I personally feel a shift away from synthetics is dramatically required.

Recycling only organic or natural fibres, recycling plastic bottles to create fabric or in the knitting or garments is not a viable solution and in fact the industry practice should be ended.

EDIT after watching!  I am soooo happy the topic of microfibres was included.  Testing Reucassel’s sample to show the bioaccumulation of microfibres within our bodies!

The discussion of this wicked problem and information becoming available to society is key to tackling and remedying this issue.

Microfibre filters MUST become legislation.  For both the commercial and domestic laundering of garments and household items!

I am so proud to be a Griffith University postgraduate 🙂

Renay Wells off to work in St Kilda!
Discarded acrylic flower in the sand. Rubbish on the beach.
Old drink can in the mangroves. Rusted and corroded.
National [international] Bikini Day

A truly sustainable swimwear brand … 

mane

5/7/2023

 

During trimester 1 studies for my MBA course: Cleaner Production and the Circular Economy … it dawned on me 💡
 

Launching #maneaterswimwear in 2010 it was always my intention to source small quantities of fabric locally to create limited run collections. Never purchasing more than 10 metres and a minimum of 3 meters. Creating magic 🪄 and A TRULY sustainable swimwear brand 🥰

 

Since the launch of the AFC NCPSS or the ‘Seamless’ scheme I have noticed an uptake in swim/surf brands up the use of buzz words such as ‘eco’ or ‘sustainable’! Infuriating to say the least! 😤
 
 

With only 2 subjects remaining until I complete my MBA I am more than willing and available to work with brands to review their supply chains and implement cleaner production methods.

 

Feel free to reach out to me directly as I am officially open to new consulting clients!
Discarded acrylic flower in the sand. Rubbish on the beach.
Microplastic in the sand.
Old drink can in the mangroves. Rusted and corroded.

National Geographic:

Fast fashion goes to die in the world’s largest fog desert.  The scale is breathtaking

By John Bartlett

Photographs by Tamara Merino

Published 11/4/2023

Delving into my MBA subject Cleaner Production and the Circular Economy, I was shook by this National Geographic article.

The imagery heartbreaking!  Please head to the link below & think next time you need an outfit & buy 🙁

https://www.nationalgeographic.com/environment/article/chile-fashion-pollution

 

The 'Fashion Impact Specialist' calls to BAN fast fashion!
Walk Talk & Tidy

Collecting plastic waste with NightEyes Landcare 

Renay Wells at Green X Talks Sunshine Coast

29/3/2023

After a day of researching the Great Pacific Garbage Patch and subsequent other plastic waste in the ocean, it was GREAT to start my day with the NightEyes Landcare crew and collect trash in Golden Beach.

It is surprising what you find in the mangroves … today for me I personally collected :
-> 1 single left foot flipflop/thong/plugga [Mens size]
-> 1 single left foot flipflop/thong/plugga [Childs size]
-> Synthetic [nylon] rope caught up in the mangroves
-> Plastic sheeting & bags
-> an acrylic flower
-> plastic handles from buckets
-> an eroded Santa sticker
-> many many small pieces of styrofoam
-> drink bottle lids
-> and the list goes on & on & on!

It was so surprising to find an old drink can, so old it was rusted through with barnacles attached.

I am on a mission to reduce microplastics (less than <5mm) & mesoplastics (large plastic 5–10 mm in range) from our local environment when I can. 

Do your part … be conscious of what you leave behind!

Discarded acrylic flower in the sand. Rubbish on the beach.
Microplastic in the sand.
Old drink can in the mangroves. Rusted and corroded.

Life CHANGING reads!

Mission Economy : A Moonshot Guide to Changing Capitalism

Mariana Mazzucato

27/3/2023

Gifted this book via the ‘Buy Nothing St Kilda’ facebook group (November 2022), I had not had a chance to get too far into reading.

However, today considering my innovation for impact; Chapter 5 : Aiming Higher: Mission-oriented Policies on Earth … has just BLOWN my mind! *insert mindblown emoji*

With the grand CHALLENGE of societal transformation and adaptation to climate change, how can we make behavioural change as consumers?

'Mission Economy : A Moonshot Guide to Changing Capitalism' Mariana Mazzucato

World Water Day

22/3/2023

Today we celebrate World Water Day!  And what perfect timing!  I am currently delving deep into microfiber pollution with our oceans, and what we can do to stop it from happening further!

World Water Day is a United Nations initiative and aligns with Sustainable Development Goal 6.  Clean water and sanitation for all, is seen as a basic human right for some, but what about developing economies?

Have you ever thought about the water that is use in the making of your clothing?  Or if the manufacturer provides clean drinking water or sanitation to their workers?

 

  • 6.1 – Safe drinking water for all
  • 6.2 – Sanitation for all
  • 6.3 – Better water quality
  • 6.4 – More efficient water use
  • 6.5 – Integrated water management
  • 6.6 – Healthier ecosystems
  • 6.A – International cooperation
  • 6.B – More local participation
Green X Talks

The inaugural Green X Talks in Caloundra

Renay Wells at Green X Talks Sunshine Coast
Pollyanna Darling from Carbon Positive Australia
Dr Clinton Schultz - Sobah

15/3/2023

It was an honour to be at the inaugural GreenXTalks conference on the Sunshine Coast.  The event held by Cleantech Industries included core themes of:
-> ECO-tourism
-> GREEN finance
-> SUSTAINABLE procurement
-> CLIMATE innovation

With many highlights & take aways from the event, Stewart Moore from EarthCheck, delivered an inspiring session as the Opening Keynote speaker.

All speakers within Session 2 – Green Finance were inspiring, but I would Pollyanna Darling from Carbon Positive Australia, delivered information that was pertinent to my current business transition from ‘swimsuit designer’ to that of the ‘fashion impact specialist’.

Session 3, was definitely where it was at for me with Chamber of Commerce and Industry Queensland (CCIQ) representative Heidi Cooper encouraging participants to sign up to the EcoBiz progam.

Planet Ark Environmental was to follow with Nicole Garofano inspiring with stories of the company’s sustainable acquisition and growth achievements.

However, it was Dr Clinton Schultz from Sobah Non-alcholic beverages, who received the standing ovation.  His insights on First Nations business practices were highly emotive, but addressing racism on their social media was heartbreaking!

Keep fighting the good fight Dr Schultz!!!

Another highlight that needs an honourable mention was in Session 4 – Climate Innovation and Dr Alexandra Campbell from UniSC!  Such an engaging speaker!  She had me wanting to overcome my immense fear of sharks & don a wetsuit to planet seaweed 🙂

Closing Keynote from the GreenXTalks, was One Million Women founder Natalie Isaacs!

It was inspiring to hear how her life as an entrepreneur pivotted dramatically!

& here is to ONE MILLION women rising!

I purchased her new book ‘Right Here Right Now : How women can lead the way in the climate emergency’ & I am EXCITED to be one of those women! 🙂

Thank you again to Cleantech Industries Sunshine Coast for a GREAT event!

1 Million Women founder Natalie Isaacs

Australian Fashion Council

I MADE THE PLEDGE!

I made the pledge - Australian Fashion Council

 16/3/2023

Australia’s clothing industry is responsible for more than 200,000 tonnes pa of Australian landfill waste.

Whether you’re a brand, organisation, government agency or individual, we need collective action to work towards eliminating clothing waste in Australia.

I’ve made the pledge to join the journey towards clothing circularity and I hope you’ll join me.

Make the pledge: https://ausfashioncouncil.com/pledge

Fashion Impact Specialist
The NEW 'fashion impact specialist' logo

Excited to release our new logo

1/3/2023

Creating a new logo, my vision was to incorporate a fabric panel with text.  I love how the logo turned out!  Denim background with true stitch detail, and patch overlay.

The sacred earth inverted triangle with zigzag stitch line running through it horizontally.  It would not be me if I could not pay homage to my swimwear background with some twin needle stitch detail.

Even with the 3 versions of font, I just loved it so much!  The banner needed to stand out!  I am so happy with the end product!

 

Cleaner Production and Circular Economy

Back to School!

 

6/2/2023

In preparation for my next MBA subject: Cleaner Production and Circular Economy has me engrossed in ‘Recycling from Waste in Fashion and Textiles : A Sustainable and Circular Economic Approach’.

Realising I much prefer having a hard copy in my hand rather than Adobe Digital … I have found I actually have 2 copies of ‘The Fashion Business’ from Dario Golizia in my library.

Would anyone care for a book swap? What is a MUST read? 📖

 

Recycling from Waste in Fashion and Textiles - A Sustainable and Circular Economic Approach
Asia-Pacific Greens Federation (APGF)

23/1/2023

My passion as an advocate for the Australian Greens is well publicized within this platform. Recently I have expanded my connections throughout Asia-Pacific.

With many years working alongside countries such as India and Bangladesh, it brings my much joy and pride that there is a Green local government candidate in Pakistan this year.

Erum Saleem Khan, is apart of this global greens movement. And is the first female candidate for her party.

Apart of the Asia-Pacific Greens Federation (APGF) she has received mentorship, finding her voice and confidence to represent Pakistani women.

“I want to stand in the national elections. My aim is to become a parliamentarian. Because if you do not like politics, then you must change it. You can change your society. And now I have that chance, I also have this responsibility. I have a platform – I must use it.”

Please consider giving to her campaign on the link below:

Erum Saleem Khan. Green local government candidate in Pakistan

18/2/2023

So excited!  My new business venture is ALIVE! & so is my website!

Relocating to Melbourne end June 2022, for a short time contract, it was a short time but a GREAT time! 

It was clear to me that my priority was to return to consulting, and so the ‘fashion impact specialist’ was born, on the 11th November 2022.

Returning to Queensland, and transferring from intensive mode MBA studies to trimester mode.

I was excited to move into my remaining subjects start 2023.

My intention behind this blog is to share insights on my journey to end greenwashing, educate fashion brands that recycled fabric does NOT equal a sustainable brand, and to pave the road for Cleaner Production (CP) production methods within the fashion industry!

Standby for GREATness … as Lewis Howes would say 🙂

 

Renay Wells off to work in St Kilda!

Email

hello@fashionimpactspecialist.com